Boost Your Visibility On Lifeogeny With Host Search Optimization

Feb 19

What are Keywords?

Keywords are ideas and topics that define what your content is about. In terms of Lifeogeny Search Optimization or "LSO", they're the words and phrases that experience seekers enter into the search function, also called "search queries." If you boil everything on your host profile— all the images, video, copy, etc. — down to simple words and phrases, those are your primary keywords.

As a Host and content creator, you want the keywords on your profile and experience cards to be relevant to what people are searching for so they have a better chance of finding your content among the results.

Why are keywords important?

Keywords are important because they are the linchpin between what people are searching for and the content you are providing to fill that need. You must optimize copy across your profile and listings to best match your targeted audience’s search tendencies. This will ensure users can easily find you through search as well as drive organic traffic to your content. The keywords you choose to target (meaning, among other things, the ones you choose to include in your content) will determine what kind of traffic you get.

Because you might describe your services in a slightly different way than some people ask for it, keywords are as much about your audience as they are about your content. To create content that ranks well organically and drives potential customers to you, you need to understand the needs of those customers, the language they use, and the type of content they seek. You can do this by talking to your customers, frequenting forums and community groups, and doing your own keyword research with a tool like Keyword Explorer.

What are long-tail keywords?

Keywords can be broad and far-reaching (these are usually called "fat-head keywords"), or they can be a more specific combination of several terms — these are often called "long-tail keywords."

Singular keywords might appear to be your ultimate goal, as they often have a temptingly high search volume. However, high-ranking keywords usually have more competition. For example, if you offer a cooking class that is focused on making pasta, you may limit "personalized" reach if you only focus on keywords such as "class" or "cooking" in your description and naming.

Long-tail keywords usually have more clearly defined intent. Using the example above, it would be better to include "best pasta cooking class" or "best Italian cooking class focusing on pasta making." This will ensure that someone searching for an Italian cooking class or pasta cooking class will both successfully find your unique experience.

Boost Engagement with Search Optimizations on Lifogeny

It's no good just throwing keywords into your content. Creating compelling content is about providing real value for real people — not just sending hints.

There are some basic keyword usage rules you should follow to get started. Unique keywords should be employed within the naming of your experience as well as the descriptions on both the experience and your profile — this includes both the title and the body of your content.

Using your keywords in these areas is the most basic way to target your content to searches. It's not going to immediately shoot you to the top of the results, but it is essential Lifeogeny Search Optimization (LSO); failing to take these basic steps can keep you from being easily found when users search.

Using keywords to formulate a content strategy

While you can often start with a keyword and create a piece of content around that term, there will be other times when your content already exists. In those cases, you need to figure out how to match your content to keywords. To do this, you can create what's known as a "content-to-keyword map." Creating this map can help you understand the impact of your existing content and identify weak links or gaps that need filling.

As keywords define the descriptive content, you can use them to organize your content and formulate a strategy. The most basic way to do this is to start a spreadsheet (your "content to keyword map") and identify your primary keyword for each experience.