Discover More Experience Economy References
Experiences, and the importance they play in our lives, have become an ethos upon which life is lived for an ever-increasing percentage of the population.
While this trend started with the millennials, it now represents a growing sentiment among all generations. The bottom line is, consumers are placing more value on experiences — they are willing to seek out and pay extra for experiences they feel enhance their life and their life's pursuits.
Books
The Experience Economy, Joseph Pine II & James H. Gilmore
The Content Trap, Barhat Anand
Authenticity, Joseph Pine II & James H. Gilmore
Storyscaping, Gaston Legorburu & Darren McColl
Articles
In the Experience Economy Brands Need to Adapt or Die - Ad Age
Content Marketing in the Age of the Experience Economy - Content Bacon
The Missing Component to Winning the Experience Economy - Focus Vision
The Importance of Innovating for the Experience Economy - Clickz
Podcasts
What will the Experience Economy be in 2021? - Cast&Hue
Blogs
New Year’s Revolution: Revolt Against The Attention Economy And Pursue The Experience Economy