Press Kit and Logo Usage

If you are interested in writing about Lifeogeny, using our logo on your website, or want to include us in your promotional material, you’ll find our guidelines below.

 

Download Our Logos

Our press kit contains logos and logomarks in a variety of file formats along with three founder photos. If you have any questions or need anything else, contact us.

 

Logo Usage Guidelines

When using the Lifeogeny logo, please follow these guidelines:

  1. Always leave generous space around the logo so it’s never cramped.

  2. Maintain the original aspect ratio and do not distort the logo.

  3. Use the recommended colors and do not recolor the logo.

  4. Use the correct format for the medium (e.g. PDF for print, SVG for web).

  5. Use the correct size so it’s not ‘pixelated’ or ‘blurry’.

 

Lifeogeny’s Brand Colors

We use two main colors in our logo:

Teal:

Pantone 333C

RGB 60 219 192

HEX/HTML 3CDBC0

CMYK 54 0 34 0

Purple

Pantone 3535C

RGB 64 1 134

HEX/HTML 400186

CMYK 94 100 0 10

 

Logo Usage Examples

Lifeogeny’s main logo is purple with a teal “O”:

lifeogeny-purple-teal-o.png

Other acceptable forms include:

lifeogeny-teal-purple-o.png
lifeogeny-purple.png
lifeogeny-teal.png
Lifeogeny-Black-Logo.png
 

Our logomark can also be used when appropriate:

lifeogeny-teal-o-purple.png
lifeogeny-purple-o-teal.png
lifeogeny-white-o-purple.jpg
 

Logo usage crimes

Please don’t stretch or distort the logo, use it with an unapproved color, add drop shadows, use it on top of an unapproved background color, complicated background image, or in a container where there’s not enough room for the logo.