Privacy Policy
Last Updated: January 26, 2021
Welcome to Lifeogeny, a website available at www.lifeogeny.com (the “Site”) and our mobile application (the “App” and, together with the Site, collectively, the “Services”). The Services are owned and operated by Lifeogeny, LLC (“Lifeogeny”, “we”, “us,” or “our”). We have developed this Privacy Policy to inform our users (“user(s),” “you,” or “your”) about how we collect data through our Services, how we use the collected data, and users’ rights with respect to the collected data.
Lifeogeny is hosted and operated in the United States. If you use the Services from outside the United States, please be aware that the information you provide to us is transmitted to, processed, and stored in the United States. Data will be collected, processed, maintained, and used subject to this Privacy Policy and applicable privacy laws in the United States and in the European Economic Area (the “EEA”). These laws may be different from the privacy laws in your country.
This Privacy Policy is binding on all those who access, visit, and/or use our Services, whether acting as an individual or on behalf of an entity, including you and all persons, entities, or digital engines of any kind that harvest, crawl, index, scrape, spider, or mine digital content by an automated or manual process or otherwise. Please read this Privacy Policy carefully. If you do not agree to be bound by this Privacy Policy, then do not access or use the Services. By accessing and/or using the Services, you accept and agree to be bound by this Privacy Policy, and our Terms of Use, and the Mobile Application End User License Agreement, which are hereby incorporated by reference.
If you have any questions about this Privacy Policy, please contact us at help@lifeogeny.com or at the contact information below.
1. Data We Collect
When you use the Site, we collect and process the following types of information:
a. Information We Collect about You
We collect information about your use of our Services, including, but not limited to, your Internet connections, computer equipment, web browsers, sites visited before using or accessing our Site, sites visited after leaving our Site, and other similar information about traffic and usage, as you navigate to, through, and away from our Site. This is called “Non-Personal Data” because it does not identify you, but provides insights to us regarding your use of the Services.
We also use automated data collection tools, such as Cookies and Web Beacons, to collect certain types of Non-Personal Data. You can set your browser to reject Cookies, but that may limit your use of some convenience features on the Services. For more information on Cookies and how the Services use Cookies, please see our Cookie Notification.
Web Beacons are tiny graphics with a unique identifier that may be included on our Services for several purposes, including to deliver or communicate with Cookies, to track and measure the performance of our Services, and to monitor how many visitors view our Services. Unlike Cookies, which are stored on the device, Web Beacons are typically embedded invisibly on web pages or in an e-mail.
Log Data refers to certain information about how a user (including both account holders and non-Account holders) uses our Services. Log Data may include information such as a user’s Internet Protocol address, browser type, operating system, the pages or features of our Services to which a User browsed and the time spent on those pages or features, search terms, the links on our Services that a user clicked on, and other statistics.
You may be given the option to receive push notifications while using our Services. In order to serve push notifications, we may need to collect your IP address and a persistent identifier from your device. You can turn off push notifications in your device settings.
b. Information You Provide
When you register to use our Services, set up an account, respond to communications from us (e.g., surveys, requests for feedback), contact us via phone, e-mail, or postal mail, and so on, we will collect certain types of Personal Data that you provide to us. “Personal Data” is information that can be used to identify you, either alone or in combination with other information.
When you create a user account with our App, you may be asked to provide, and we will collect, certain types of Personal Data, which may include your first and last names, e-mail address, zip code, birth month and year, credit card number, a profile picture, and a curator referral number (if a curator has referred you). You will also be asked to generate a password as part of your login credentials.
If you are registering with our Services as a “curator” by selecting “Sign Up” on our Site, you will be prompted to provide you first and last names, mailing address, credit card number, phone number, e-mail address, website address, your logo, and profile header image, and both a short and long description of your business or offering. You will also be asked to generate a password as part of your login credentials.
Collectively in this Privacy Policy, Personal Data and Non-Personal Data is referenced as “Data.”
In some jurisdictions, such as the United States, an IP address may be considered Non-Personal Data. In the EEA, for example, an IP address is considered Personal Data under applicable data protection laws. If this is the case, we process Non-Personal Data for the same purposes as Personal Data under this Privacy Policy.
2. Use of Data
For Legitimate Interests. We do not sell or rent Data to any third parties. We use information collected by clickstream data collection, web pixels, and cookies to store your preferences, improve website navigation, make personalized features and other services available to you, to generate statistical information, monitor and analyze user traffic and usage patterns, monitor and prevent fraud, investigate complaints and potential violations of our policies, to improve the our content and the products, services, materials, and other content that we describe or make available through the Site, and otherwise help administer and improve the Services.
We may identify you from your Personal Data and merge or co-mingle Personal Data and Non-Personal Data, for any lawful business purpose. Where you provide registration information, cookies can also be used to identify you when you log onto the Services or portions of the Services. Except as otherwise stated, we may use information we collect from you for the legitimate business purpose of providing our Services to you, including, but not limited to:
to respond to your requests and provide user support;
to evaluate and improve the content of our Services;
to customize the Services to your preferences;
to establish accounts to use the Services;
to communicate information and promotional materials to you (where you have not expressed a preference otherwise);
to check on your account status and maintain record of activities in connection with your use of the Site;
to notify you of any changes to relevant agreements or policies;
for research analysis;
to enforce our agreements, terms, conditions, and policies;
to work with our service providers who perform certain business functions or services on our behalf and who are bound by contractual obligations consistent with this Privacy Policy;
to prevent or investigate fraud (or for risk management purposes), or to comply with a legal obligation, court order, or in order to exercise our legal claims or to defend against legal claims;
to conduct aggregate analysis and develop business intelligence that helps us to enhance, operate, protect, make informed decisions and report on the performances of our Services;
to describe our Services to current and prospective business partners and to other third parties for other lawful purposes; and
for other purposes identified to you and as requested by you (please note that you have the right to withdraw your consent to such use at any time by contacting us via the contact information below).
With the Consent of a Data Subject within the EEA; or without consent, if a citizen of any other jurisdiction. If you are a Data Subject within the EEA and we have obtained your consent, we may also use your information in the following ways; and, if you are a citizen of any other jurisdiction, you acknowledge that we may use your information in the following ways:
to share your information with our corporate parents, subsidiaries, other affiliated entities, and associated entities for the purposes described in this Privacy Policy;
to send e-mail and postal mail to provide you with updates and news;
to process any request you make;
to process any commercial transaction, including, but not limited to, fulfilling an order request; and
to process your Personal Data as described throughout this Policy.
Performance of a Contract. If you have agreed to our Terms of Use, or other terms of service, and you have created an account, purchased merchandise, signed up for a subscription, we may also use your information:
to establish your account to use the Services;
to validate your e-mail, password, and/or other login credentials;
to respond to your requests;
to provide you with products you have requested;
to fulfill your purchase order(s);
to send you e-mail and postal mail supplying you with the most recent service information or to send you information about your order (e.g., order confirmations, shipment notifications, etc.);
to notify you of any changes to relevant agreements or policies; and
to process your Non-Personal Data as outlined as described throughout this Privacy Policy.
We may use third‐party e‐mail providers to deliver these communications to you. If you no longer want to receive these e-mail communications, you may opt-out of receiving e-mail communications, as further discussed below.
We may, from time to time, invite you to participate in online surveys. The information requested in these surveys may include, but is not limited to, your opinions, beliefs, insights, ideas, activities, experience, purchase history, and purchase intent regarding products, events, and our Services. The information collected by these surveys is used to research market trends, company growth, etc. Your input will help us to improve customer experience and shape development of our products and Services.
We may anonymize or aggregate Data that we collect from the use of the Services, such as de-identified demographic information, de-identified location information, information about the computer or device from which you access the Services, market trends, and other analysis that we create based on the information we receive from you and other users. If you provide Personal Data through our Services, we may aggregate that Data with other active Data, unless we specify otherwise at the point of collection.
3. How We Share Data
We do not sell or rent Personal Data to marketers or unaffiliated third parties. We do have relationships with trusted third parties, but we will not share any Personal Data that we have collected from or regarding you except as described below:
Service providers that help us administer and provide the Services (for example, a web hosting company whose services we use to host our platform). These third-party services providers have access to your Personal Data only for the purpose of performing services on our behalf. We have entered into contractual relationships with these service providers and require them to comply with all applicable data privacy laws and regulations and to use the Data only for the purposes for which it was disclosed. [We require that any third-party service providers limit their use of your Data solely to providing services to us and that they maintain the confidentiality, security, and integrity of your Data and not make unauthorized use or disclosure of the Data];
Authorized third parties, who are parties directly authorized by you to receive the applicable Data, such as when you authorize a third-party application provider to access your account. The use of your Data by an authorized third party is subject to the third party’s privacy policy;
Third parties in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings), in which case we will require the recipient to use such information in accordance with this Privacy Policy;
As we believe necessary: (i) under applicable law; (ii) to enforce applicable terms and conditions; (iii) to protect our rights, privacy, safety or property, and/or that of our affiliates, you, or others; (iv) to detect, prevent, or otherwise address fraud, security or technical issues; (v) to respond to claims that contact information (e.g. name, e-mail address, etc.) of a third-party has been posted or transmitted without their consent or as a form of harassment; and (vi) to respond to requests from courts, law enforcement agencies, regulatory agencies, and other public and government authorities, which may include authorities outside your country of residence;
Pursuant to your explicit approval prior to the disclosure; and
We may share aggregated, de-identified Data with our sponsors and business partners to let them know how many users viewed and interacted with their materials. This information does not identify any individual or corporate entity.
4. Third-Party Service Providers
We use third-party service providers to help us operate our Services, who may collect, store, and/or process the information detailed herein. We allow access to our database by third parties that provide us with services, such as technical maintenance, market research, customer relations management, and purchase functionality, but only for the purpose of and to the extent necessary to provide those services.
If you choose to complete a subscription transaction on or through features on the Services, we may forward your information to third parties for services such as credit card or other payment processing, order fulfillment, credit pre-authorization, and address verification. There are also times when you provide information about yourself to us in areas of the Services that may be managed or participated in by third parties. In such cases, the information may be used by us and by such third party(ies), each pursuant to its own policies. We may also provide your information to our advertisers so that they can serve ads to you that meet your needs or match your interests.
We use commercially reasonable efforts to engage with third parties that post a privacy policy governing their collection, processing, and use of Non-Personal Data and Personal Data. While we may seek to require that such third parties follow appropriate privacy policies and we will not authorize them to use your information except for the express purpose for which it is provided, you agree that we do not bear any responsibility for any actions or policies of third parties.
Google Analytics. We have enabled Google Analytics to collect data about our traffic through the use of Google advertisements and other anonymous identifiers. We use Google Analytics cookies and other cookies to compile data to better understand users and provide users with a more tailored experience. You can opt out of Google Analytics by visiting Google’s Opt-Out Browser Add-on website here.
Angular JS. Angular JS is a JavaScript-based, open-source, front-end web application framework, primarily maintained by Google and by a group of individuals and corporations, which addresses the challenges in developing single-page applications. You can read more about Angular JS here.
Angular. We also use Angular, a TypeScript-based open-source front-end web application platform led by the Angular Team at Google, in building our web and mobile Lifeogeny applications. You can read more about Angular at their website here.
Ruby on Rails. Ruby on Rails, or Rails, is a server-side web application framework written in Ruby under the MIT License. Rails is a model–view–controller framework, providing default structures for a database, a web service, and web pages. You can review Ruby on the Rails’ policies on their website here.
Amazon S3. Amazon S3 is a cloud computing web service offered by Amazon Web Services. Amazon S3 provides object storage through web services interfaces (REST, SOAP, and BitTorrent). The service allows us to securely collect, store, and analyze our data on a large scale in any amount from both our Site and our App. Amazon S3 and AWS’ privacy policy can be found here.
Heroku. We use the cloud platform Heroku as our the host for our Site. Heroku allows us to run and operate our applications entirely in the cloud. When You submit information through our Services, it is stored through Heroku in the cloud. You can learn more about Heroku’s privacy policies here.
SendGrid. SendGrid provides cloud-based email delivery service that assists us with email delivery. The service manages various types of email, including shipping notifications, sign-up confirmations, and email newsletters, and also provides link tracking, open rate reporting and allows us to track email opens, unsubscribes, bounces, and spam reports. You can review SendGrid’s privacy policy here.
Stripe. We utilize Stripe to process payment transactions. When you make a purchase, selecting Stripe, you will be required to provide Personal Data, together with your payment information (including but not limited to, your credit card number). We do not collect or store your payment information on this Site’s web server. Stripe collects the information you enter and stores that information on its website. To learn more about Stripe’s policies, you can visit its website here.
MailChimp. We use MailChimp e-mail marketing services to send communication e-mails to Users. We track how Users open these e-mails and what links they click so that we can better serve customers with services and information that they find relevant. When you “subscribe” to our mailing list, You agree to receive e-mail advertisements and other information from us. Upon receiving an e-mail from us, you may choose to opt-out of future e-mail messages, in accordance with the CAN-SPAM Act of 2003, by clicking “unsubscribe” option at the bottom of our e-mails and following MailChimp’s simple opt-out procedure. You can learn more about MailChimp’s privacy policies at its website here.
Hubspot CRM. We utilize Hubspot as our customer relationship management (CRM) system provider. Hubspot’s software allows us to manage customer data and information collected through our Services and we also use Hubspot’s services to manage several aspects of our App. You can find Hubspots’s privacy policy here.
Squarespace. Our Site at www.lifeogeny.com is a Squarespace website. Squarespace is an open-source content management system that we have used to build and support our Site. We also use Hubspot Forms in connection with our Squarespace in order to generate and publish the forms that our Site utilizes for host accounts and to better integrate with several of our other third-party service providers, such as Hubspot. Squarespace’ legal policies can be found here and Hubspot Forms privacy policy can be found here.
A Note about Third-Party Tracking and Our Site — We serve targeted advertising to our curators. Additionally, when you use the Internet, unaffiliated parties such as ad networks, web analytics companies, and social networking platforms, may collect information about your online activities over time and across our and other websites. This information may be used to provide advertisements for products and services that may interest you, and those companies may use Cookies, clear GIFs, and other tracking technologies. We do not track your activity across different websites or online services. We do not honor “do not track” signals transmitted by web browsers.
For more information about third-party advertisers and how to prevent them from using your information, visit the NAI’s consumer website here or here. If you do want to opt out using these tools, you need to opt out separately for each of your devices and for each web browser (such as Internet Explorer, Firefox, or Safari) that you use on each device.
5. Data Security
We take reasonable steps online and offline to safeguard the Personal Data that you provide to us, including Secure Sockets Layer (SSL) encrypted connections (HTTPS) to the website(s) on our Services, secure multi-tiered firewalls, and portions of your data may also be encrypted on our storage server for additional security, secure cloud-based environments and uses server authentication and industry-standard firewalls in an effort to prevent interference or access from outside intruders. We also require unique account identifiers, user names, and passwords that must be entered each time users access the App, or use of secure password credentials to an authorized third party portal.
Nonetheless, it is common knowledge that transmission of information via the Internet is not wholly secure, and we cannot guarantee the security of your Personal Data, or any other information, transmitted to or through any of our Services. Any transmission of Personal Data, or other information, is at your own risk. By using our Services, you acknowledge and accept these risks. As a result, we cannot guarantee or warrant the security of any information you disclose or transmit to us or that are otherwise provided to us and we cannot be responsible for the theft, destruction, or inadvertent disclosure of information. It is your responsibility to safeguard any passwords, ID numbers, or other special access features associated with your use of the Services. Any transmission of information is at your own risk. By using our Services, you acknowledge and accept these risks.
If you have any questions about security on our Services, if you become aware of any unauthorized use of an account, loss of your account credentials, or if you suspect a security breach, notify us immediately via e-mail atlegal@lifeogeny.com. If our security system is breached, we will notify you of the breach only if and to the extent required under applicable law.
6. Your Choices, Access, and Rights to Your Personal Data
You may change, edit, update, or delete the information you provided, when you set up your account through our Services, through your account settings. You may also request the deletion of this information by sending an e-mail to help@lifeogeny.com.
If you reside in certain jurisdictions, such as the EEA, you may also have the following rights and options with regard to accessing, reviewing, correcting, and updating your Personal Data, as well as how we use and disclose your Personal Data:
Right to Access. We respect your right to access and control your information and we will respond to requests for information and, where applicable, will correct, amend, or delete your Personal Data.
How to Access Your Personally Identifiable Information. You may choose to access or update your Personal Data as it exists in our records by logging into the account you have created.
Access to Personal Data. You may choose to access your Personal Data by contacting us and requesting access, a process which shall include our identity verification procedures. Before providing data to you, we will ask for proof of identity and sufficient information about your interaction with us so that we can locate any relevant data. We may also charge you a fee for providing you with a copy of your data (except where this is not permissible under local law).
Updating Communications Preferences (Opt-Out Policy). We do send e-mails to users with information about our Services that we believe may be of interest. Users may opt out of receiving e-mail messages by contacting us via e-mail at help@lifeogeny.com or by clicking on the “unsubscribe” link found at the bottom of every e-mail that we send. Please note that if you opt-out of receiving marketing-related e-mails from us, we may still send you important administrative messages that are required to provide you with our Services, as applicable. If you do not opt-out using the link at the bottom of an e-mail, you will continue to receive electronic communications until you choose to click on the link that will be provided in each e-mail you receive from us.
Right to Rectify — Correction and Deletion. Citizens of some jurisdictions, including the EEA, have the right to correct or amend their Personal Data if it is inaccurate or requires updating. You may also have the right to request deletion of your Personal Data; however, this is not always possible due to legal requirements and other obligations and factors. Remember that you can update your account information by contacting us at legal@lifeogeny.com.
Right to Erasure / Be Forgotten. Data Subjects of the EEA may have the right to request that we delete your Personal Data in certain circumstances, such as if holding the Personal Data is no longer necessary or as part of your Right to Object (below).
Right to Object. Data Subjects of the EEA may have the right to object to the use of Personal Data for direct marketing uses, scientific uses, or historical research. If you do not wish to have your Personal Data shared with third parties, contact our Data Protection Officer as described at the end of this document. If you do not wish to receive future commercial messages from us, simply follow the unsubscribe instructions contained within the message you receive. (But note that you may continue to receive certain communications from us, such as transactional or relationship messages, and/or messages about your account/profile).
Right to Restrict Processing. Citizens of some jurisdictions, including the EEA, have the right to request that we stop processing their Personal Data.
Right to Data Portability. Data Subjects of the EEA have the right to request that we provide your Personal Data for the purpose of sharing it with another service provider (through a secure process).
Filing a Complaint. If you are not satisfied with how we manage your Personal Data, you have the right to make a complaint to a data protection regulator. A list of National Data Protection Authorities can be found here.
7. Data Retention
Unless otherwise described or requested by you, we will retain your Data for the period necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
At any time, users may request deletion of their accounts by e-mailing help@lifeogeny.com. When you delete your account, it cannot be recovered.
Please note that we do retain Non-Personal Data, including aggregated, de-identified data for the purposes described in the section above titled “How We Use Data.”
8. Links to Third Party Sites
Our Services may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. Such links do not constitute an endorsement by us of those other websites, their content or services, or the persons or entities associated with those websites. This Privacy Policy does not apply to third-party websites. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policies and terms of all third-party websites or services that you may visit.
9. Children’s Privacy
We do not sell products or services for purchase by anyone under the age of thirteen (13). In accordance with the Children’s Online Privacy Protection Act (“COPPA”), we will never knowingly request or solicit Personal Data from anyone under the age of thirteen (13) without verifiable parental consent. In the event that we receive actual knowledge that we have collected such Personal Data without the requisite and verifiable parental consent, we will delete that information from our database as quickly as is practical. We reserve the right to request proof of age at any stage so that we can verify that minors are not using the Service(s).
10.Your California Privacy Rights
California Civil Code Section 1798.83 permits California residents to request and obtain a list of what Personal Data (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year and the names and addresses of those third parties. Requests may be made only once a year and are free of charge. Under Section 1798.83, California residents are entitled to request and obtain such information, by e-mailing a request to legal@lifeogeny.com.
11. Changes in the Privacy Policy
We reserve the right to modify and update this Privacy Policy at any time by posting an amended version of the statement on our Site. Please refer to this policy regularly. If at any time we decide to use Personal Data in a manner different from that stated at the time it was collected, we will notify you either on the panel home page of our Site or via e-mail.
12. How to Contact Us
Because protecting your privacy is important to us, you may always submit concerns regarding our Privacy Policy on the contact us page. We will attempt to respond to all reasonable concerns and inquiries expeditiously.
If you have any questions or comments about our Privacy Policy, please contact us at:
By e-mail: legal@lifeogeny.com
By telephone: 1 (833) 509-0830
By regular mail
Attn: Website Inquiry
Lifeogeny, LLC
2000 Mallory Lane, Ste. 103-306
Franklin, Tennessee 37067-8209
United States
Please be assured that any Personal Data that you provide in communications to us will not be used to send you promotional materials unless you so request.