4 Simple Steps for Using Your Products and Services to Build a Positive User Experience
How to Create Experiences Music City Locals Will Love Using Product-Lead Growth
It can be challenging to come up with new ways to turn your product or service into an event or positive customer experience. If it was easy, you’d already be doing it, right?
Lifeogeny is your go-to guide for creating experiences!
When considering the type of experiences you want to provide your customer, you should start with your customer in mind: What cultural and demographic-specific norms can you tap into? What draws your customer out of their home and convinces them to bring their friends or family out with them?
How can you turn that “what” into an experience that they won’t soon forget?
When asking these questions, don’t limit yourself. Write down as many ideas as possible, and then talk to those in your circle to see which ones they think are the best ideas. Creating experiences takes time and brainstorming, but with a solid idea, you’re well on your way towards a relationship-forming experience.
1. It all Starts with an Idea
As with any “idea,” the ideator usually has a picture in their head about what they want to achieve.
While the details may be a bit blurry, the picture is still clear. Sitting down with a blank sheet of paper — or virtual document — forces you to break your idea down into explainable parts. These are the short-term and long-term tasks needed in order to ensure your experience’s success. Outlining these key factors is a necessary step towards making your idea — your dream — a reality.
2. Creating a Product Roadmap
Creating a product roadmap is a critical step when communicating your idea to your team, family, friends, or other cohorts who will be helping you put your plan into action.
This process also enables you to understand the associated costs that go along with your project. You may have to alter your experience in some ways to ensure it’s cost effective, but creating a product roadmap allows you to see these issues before they arise.
3. Developing an Experience
So as the ideator, you ask: What are the key components of my idea that absolutely must be included? And what components would I be willing to compromise on in order to have a successful experience?
This distillation process enables the builders and the dreamer to create a product or experience that creates a lasting impact. Now, you can finally unveil your experience to the public.
However, it’s important to realize that this is only version 1.0 — the starting point, not the finish line.
How will users respond? What would they want to see changed? Now, the amazing and inspiring process of collaboration and ongoing product enhancements can begin.
4. Applying Product-Lead Growth
At Lifeogeny, we believe in product-led growth. That means getting feedback from your customers drive future updates, experiences, etc.
We apply this same principle to our own application by relying on our user’s feedback as the primary driver of future updates because we want this product to be beneficial to you.
This idea is founded on three main principles:
Designing the product for the consumer
Providing value for the consumer
Investing in future updates that benefit the consumer
In the end, this philosophy creates a better product for everyone. And you don’t have to be an app or an event company to utilize this strategy.
Whether you own a food truck, farmer’s market vendor, or a pop-up shop, allowing the customer to be a part of your product or service — creating an experience — is a foundational step towards building lasting relationships and community.
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