Experiences, and the importance they play in our lives, have become an ethos upon which life is lived for an ever-increasing percentage of the population. 

While this trend started with the millennials, it now represents a growing sentiment among all generations. The bottom line is, consumers are placing more value on experiences — they are willing to seek out and pay extra for experiences they feel enhance their life and their life's pursuits.

Books

The Experience Economy, Joseph Pine II & James H. Gilmore

The Content Trap, Barhat Anand

Authenticity, Joseph Pine II & James H. Gilmore

Storyscaping, Gaston Legorburu & Darren McColl

Articles

In the Experience Economy Brands Need to Adapt or Die - Ad Age

Content Marketing in the Age of the Experience Economy - Content Bacon

The Missing Component to Winning the Experience Economy - Focus Vision

The Importance of Innovating for the Experience Economy - Clickz

Podcasts

What will the Experience Economy be in 2021? - Cast&Hue

Blogs

New Year’s Revolution: Revolt Against The Attention Economy And Pursue The Experience Economy